Flora Goedefroit is committed to protecting your privacy and handling your personal data in a transparent, secure, and lawful manner.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, contact us, subscribe to updates, or otherwise interact with us.

For the purposes of applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679, Flora Goedefroit is the data controller of the personal data described in this Privacy Policy.

Personal Data We Collect

We may collect and process the personal data you choose to provide to us, including:

• your name;

• email address;

• billing and shipping address;

• phone number;

• order details;

• payment confirmation details;

• messages, enquiries, or commission requests you send to us;

• newsletter or mailing list preferences; and

• any other information you voluntarily provide when communicating with us.

We may also collect limited technical information when you visit our website, such as device information, browser information, IP address, and website usage data, where this is collected through our website provider, analytics tools, or cookies.

How We Use Your Personal Data

We use your personal data for the following purposes:

• to process, confirm, and deliver orders;

• to manage payments, refunds, returns, and customer support;

• to respond to enquiries, commission requests, or other messages;

• to send service messages, order updates, and shipping notifications;

• to manage fraud prevention, security, and misuse of the website;

• to comply with legal, tax, accounting, and administrative obligations;

• to send marketing updates, announcements, or newsletters where you have subscribed or where we are otherwise permitted to do so; and

• to improve our website, services, and customer experience.

Legal Basis for Processing

We process your personal data only where we have a lawful basis to do so. Depending on the circumstances, we may rely on:

• performance of a contract, for example to process and deliver your order;

• compliance with a legal obligation, for example tax, accounting, or consumer law obligations;

• legitimate interests, for example fraud prevention, website security, business administration, and responding to enquiries; and

• consent, for example where you subscribe to marketing communications or accept non-essential cookies.

Marketing Communications

If you subscribe to our mailing list, we may use your email address to send you updates, announcements, new product releases, artwork drops, or other marketing communications.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at contact@floragoedefroit.com.

Payment Information

Payment information is used only to process payments, issue refunds, and prevent or detect fraud. We do not store full payment card details ourselves. Payments may be processed by third-party payment providers, who process payment data in accordance with their own security and privacy obligations.

Sharing Your Personal Data

We may share your personal data with trusted third parties where necessary for the operation of our website and services, including:

• website hosting and e-commerce providers;

• payment processors;

• shipping and delivery partners;

• email and newsletter service providers;

• IT, analytics, security, and business support providers;

• professional advisers where necessary; and

• public authorities or regulators where required by law.

We do not sell your personal data.

International Transfers

Some service providers may process personal data outside the European Economic Area. Where this happens, we will take appropriate steps to ensure that your personal data remains protected in accordance with applicable data protection laws, including by relying on appropriate safeguards where required.

Retention of Personal Data

We keep your personal data only for as long as necessary for the purposes for which it was collected, including to complete orders, respond to enquiries, manage our business records, and comply with legal, tax, accounting, or dispute-resolution obligations.

Order, invoice, and transaction records may be retained for the period required under applicable tax and accounting laws. Marketing data is kept until you unsubscribe or object to receiving marketing communications.

Security of Personal Data

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.

However, no website or online transmission is completely secure, and we cannot guarantee absolute security.

Your Rights

Under applicable data protection laws, you may have the right to:

• access the personal data we hold about you;

• request correction of inaccurate or incomplete data;

• request deletion of your personal data;

• object to certain types of processing;

• request restriction of processing;

• request data portability;

• withdraw consent where processing is based on consent; and

• lodge a complaint with a data protection authority.

To exercise your rights, please contact us at contact@floragoedefroit.com. We may ask you to verify your identity before responding to your request.

Complaints

If you have concerns about how we handle your personal data, please contact us first at contact@floragoedefroit.com so we can try to resolve the issue.

You also have the right to lodge a complaint with your local data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Contact

Flora Goedefroit
Email: contact@floragoedefroit.com